The Best Way To Reach Your Market
With the explosion of small businesses and entrepreneurs, it’s not surprising that email marketing software is essential to make marketing a company work. While you may think that marketing is old-school and boring, there are many ways to use email, so it doesn’t have to be boring anymore. Depending on your business, you can use email effectively to generate sales, build your brand image, and connect with customers. Email marketing is a critical component of any online business. To increase sales, you need to get your customers’ attention and encourage them to convert. With the right email marketing software, you can keep track of all your contacts and find out who is responding to your messages. You can then target the right audience for each message and tailor it to them with engaging text and images relevant to their needs.
Benefits Of Using Email Marketing In Your Business
Are you looking for email marketing software to enhance your business marketing? Many business owners have written off email marketing as a waste of time and money. Still, there are many reasons to use an email marketing tool to benefit your business. This article will enlighten you on the benefits of email software, our top picks, the features they offer, and how much it costs. Let’s get started.
Email marketing is one of the most effective marketing tools because it allows you to reach your audience directly and create deeper relationships with your prospects and customers at scale. Here are some of the reasons why you should be using email marketing in your business:
Email Marketing Increases Leads
Email is one of the most effective tools that you can use to generate leads for your business. It’s easy to send an automated email through Gmail or Outlook, so even if someone has never taken the time to look at your website or purchase anything from you, they will still open an email and respond. It’s essential to have a web store or online store where people can order products online.
Sendinblue is a powerful email marketing solution that allows you to manage your mailing lists easily, deliver your emails, and track the results. Sendinblue has several features that make it stand out from the crowd. It’s easy to set up and provides a simple way of managing multiple lists simultaneously. It has many features like designing beautiful templates, creating custom landing pages, running automatic surveys, sending SMS messages, and much more. The best part about this software is that it’s free for small businesses. You can use it immediately without any concern about the cost because it’s free software.
Sendilue comes absolutely for free. Send up to 300 emails daily for free with unlimited Contact and only for one user. If you need to advance to more features and your email reach is over 20,000, you can opt for either of the following plans.
Lite Plan. Best for new businesses. It’s billed at $25, and you can pay more for more emailing within the plan. Get access to no daily limit and advanced statistics.
Premium Plan. It’s billed at $65 per month, and you can still improve the plan based on your audience reach. It includes Facebook Ads, multi-user access, and telephone customer support. It’s the real deal for growing business with different branches.
Email Marketing Generates Traffic
Email marketing also generates traffic to your website. When someone opens an email from one of your emails and clicks on a link inside the email, it will direct them straight to your site. They can browse, see what’s on offer, and click through any links within the email that take them further down the road towards purchasing from you.
Email Marketing Boost Sales
Email marketing boosts sales because it builds trust between two parties — you and the person who receives your messages. Email messaging is personal and direct, making it easier for customers to purchase.
MailerLite is a cloud-based email marketing solution that allows you to send targeted emails to your customers. The software has several features, including creating email campaigns and managing them from anywhere with an internet connection. It also has many other features that can help you manage your business more effectively. MailerLite will send a welcome email if you sign up, which is a nice touch. MailerLite comes with a wide range of templates for different types of businesses, including home-based businesses, independent contractors, small businesses, and large organizations. With MailerLite, you can send transactional and marketing emails for free, with the option to upgrade to paid plans if you need more functionality.
All the following plans are limited to 1,000 subscribers. You can advance the plans for higher reach.
- Free plan. For limited 1,000 subscribers with basic features and one user.
- Growing business plan. Billed for $9 per month.
- Advanced plan. Billed at $19 per month and more advanced features.
- Enterprise plan. Contact the salesperson for the upgrade.
One customer showed her impression of the landing page feature. The subscribers loved them and replied immediately.
Email Marketing – Increase Brand Awareness
Email marketing helps build awareness of your business and make it more recognizable in the minds of consumers. It helps to build trust with current customers and attract new ones. Your emails are sent directly to customers’ inboxes without requiring them to log into their accounts on a website or social media platform.
Email Marketing Attracts New Clients
Email marketing is an excellent way to promote your company’s services or products, which allows you to expand your customer base—for example, running an accountant business and promoting tax preparation and financial advisory services. You could also run promotions for special events or offers that may appeal to specific groups of people who are interested in your industry or product line. Email marketing will help you attract new clients who may not have known about your services.
Email Marketing Increases Conversion Rates
Email marketing has increased conversions by up to 40% compared with other forms of marketing (such as social media advertising). This means that people who receive emails from businesses they like are more likely to open them and read them rather than be concerned with Ads.
Mailchimp is a free email marketing service that allows you to send up to 2,000 emails in 24 hours. The service has an excellent user interface and lets you set up different types of campaigns so that you can target your audience based on their interests. It has integrations with many other platforms, such as Google Analytics, Dropbox, and Amazon Web Services. Mailchimp is a popular email marketing software platform with over 11 million active users. Create coupons and track customer activity on your website using Mailchimp’s feature-rich editor. You can also integrate it with social media channels and analytics tools that help you understand how your emails perform in real time.
- Free plan. With the free version, you can only send 2,000 emails every 24 hours and a limit of 10,000 emails per month. It has limited features like marketing CRM, form, and land pages.
- Essential plan. Get access to custom branding features, A/B testing, and 24/7 customer support. It is billed at $11 per month.
- Standard plan. The best plan for your small business is billed for only $17 per month. Get access to dynamic content and unique features that will take your sales to the next level.
- Premium plan. Get access to advanced features with a premium plan billed for $299 per month.
Email Marketing Improves Customer Service, Experience, And Response
You’ll be able to respond quickly to customer questions and issues, improving your audience’s satisfaction level. Helping people solve problems before they occur is a great way to build trust in your brand.
Email Marketing – It Has A Higher ROI Than Other Marketing Methods.
Email marketing has a higher return on investment than other methods because it’s relatively cheap and easy to implement. You can track campaign performance closely and efficiently. You’ll know what worked or didn’t to make changes next time. Because most email services allow you to export data from your campaigns, you can quickly analyze the results of each one so that you can optimize future efforts based on what worked best for your audience at any given time.
Constant Contact is an email marketing software that allows you to send newsletters, nurture customers, create event-based emails, and more. It has a wide range of customization options, including the ability to add templates based on your needs. You can also personalize the look and feel of your emails with the help of its drag-and-drop editor. Constant Contact supports multiple languages besides English so that you can reach out to a global audience with ease. The software also offers integrations with social media platforms like Facebook and Twitter for easy content sharing. You can add images, videos, or audio to each message for more impact. You can also add call-to-action buttons that will encourage people to take action on specific pages of your website or social media profiles.
With affordable plans, you can get started. All plans are based on several emails sent, contacts, and the database fully billed monthly.
- Core Plan. Billed at $9.99 per month.
- Plus Plan. Billed for $45 per month.
Reviews on Constant Contact are highly positive, except for some email editing shortcomings. The software is ranged among the best with easy access.
Email Marketing – Easy Way To Measure Your Business Success
You can easily measure your business success by collecting customer and prospect feedback through email campaigns. You’ll get valuable data on how well your products perform and what you could improve next time. You can make yourself more money and happier customers in the future by incorporating these changes into your business practices.
Drip is a marketing automation software that helps businesses with email marketing. It’s easy to implement and offers the most flexibility when creating effective email campaigns. Drip email marketing software takes your emails from being a one-time “sales letter” you send out every few months to a consistent process. It gives your customers a continuous stream of valuable information about your business. Drip marketing is also relatively inexpensive compared to other email marketing tools. It makes it an excellent choice for any small business owner who wants to take advantage of the benefits of email marketing without breaking the bank. Drip offers an easy-to-use interface that allows you to create and send your campaigns in just a few clicks. The web app works on any device, and there are no limits on the number of subscribers you can have.
Try a 14-day free trial with unlimited features and experience thrilling email marketing. For 2,500 contacts and unlimited sends and email support, it’s billed at $39 per month. Remember, the pricing is based on the contact list.
Customers have praised Drip for its unique features, considering it the best customer relationship management tool. It’s easy to find people within the platform, and you can make your customers happy with great templates.
Top Email Marketing Software You Should Adopt
There are many email marketing software products available in the market. So, choosing the right one for your business is not easy. Most software is similar to make things less complicated, So how do you choose the best email marketing software? Here are some factors that can help you decide:
Look At The Features
It would be best if you figured out what suits your business the best. It is essential to look at the features and compare them with others. For example, if you want a tool that can send emails without delay, look for one with an option like this. If you want a tool that allows you to send messages whenever needed, then look for such options too.
ActiveCampign is a powerful email marketing platform that helps you build and manage your campaigns. It includes automatic segmentation, advanced reporting, and many other features to help you focus on what matters most: building your audience. ActiveCampaign has a free plan with limited functionality. However, suppose you need more advanced features included in their free plan. In that case, ActiveCampaign offers an affordable paid program that will meet all your needs.
ActiveCampign is the real deal for small businesses, with 130,000 businesses already adopting it to quickly grow their email lists and automate their marketing workflow. ActiveCampaign integrates with Google Analytics for enhanced reporting capabilities and data visualization. The tool lets you connect with your customers through Facebook Messenger, Slack, and other messaging apps. You can also integrate it with third-party apps like Mailchimp, Constant Contact, HubSpot, and more.
The essential plan is the most recommended for small businesses since it is affordable and gives access to advanced features. All plans come with a free trial with unlimited features. All these plans are billed yearly. See how cheap they are.
- Lite plan for $29.
- Plus plan for $49
- Essential plan for 149
Enterprise plan. Contact the salesperson for further verification and setting up your account for this plan.
Check The Pricing
The next thing is checking their pricing because it plays a vital role in choosing the right tool for your business. However, there is no single best price available for every tool, so make sure that you don’t go for any product with a high cost that doesn’t deliver what it claims, or your money will go waste.
Mobile Compatibility
Email marketing software should be compatible with all devices and operating systems. If you want to reach out to your customers on their mobile devices, choose a solution with a mobile app or extension for responsive design.
Integration
One of the most essential features of any email marketing platform is its integration with other services like Google Analytics or social media platforms such as Facebook or Twitter. These integrations will allow you to track which actions or leads are coming from your website, which can help you get more targeted leads for your business.
HubSpot is a marketing software suite that integrates email, social media, and web analytics into one platform. It’s easy to use and offers small businesses an excellent free plan. You can use it to create, send and track email campaigns from one place. It has a powerful CRM and marketing automation that helps you manage leads, contacts, and more. You can use HubSpot to create an email marketing strategy by automating your offers based on customer data in their CRM system. HubSpot’s email marketing feature is simple and easy to use. It lets you create campaigns for your existing customers or new ones. You can also segment your audience based on their demographics (such as age range or gender), interests, behavior, etc., so you can send the right message at the right time. The system offers several integration options with other tools such as Salesforce and Zendesk, making it great for use as part of an overall sales strategy.
You don’t have to worry about the email marketing tools feature as it comes for free from HubSpot. Unless you want to improve and use other features, that’s when you get to pay.
Reviews on HubSpot are highly positive. Some customer expressed their impression of how easy to use their platform with the basic features of the software. It is very friendly even to the computer illiterate.
A/B Testing
A/B testing is a feature that helps businesses test different versions of their email campaigns. It allows companies to test different versions of their emails and see which one performs best. They can do this by sending out different variations of their emails to different segments and seeing which version performs best.
Law Compliance Features
Businesses must comply with various laws and regulations when using email marketing software. This is why many companies opt for law-compliant email marketing software that gives them all the necessary features required by law. These features include anti-spam filters, anti-phishing filters, anti-fraud filters, and more.
Email Analytics
Email analytics provide businesses with information about how their messages are performing on an individual level. It helps them understand what works best for them and adjust their strategy accordingly.
Here is our top pick list for the best email marketing software you should adopt.
- Mailchimp
- HubSpot
- Sendinblue
- ActiveCampaign
- Constant Contact
- MailerLite
- Drip
- GetResponse
- Convert Kit
- Moosend
Wrapping Up
The right email marketing software isn’t just about distributing or sending automated emails. It’s about nurturing meaningful relationships with your audience with the software. With the right software, engaging with your audience, gathering information about them and their preferences, and even communicating one-on-one with each individual can be easy. Evaluate your options and choose your real deal at an affordable price. What are you waiting for?
GetResponse is a powerful email marketing tool that helps small businesses create more effective email campaigns. It has been designed specifically for the needs of small businesses. It also provides many advanced features that make managing your campaigns and customer relationships easier. The ability to customize your email templates and design your emails makes it easy for you to create high-quality emails. That way, you quickly attract new customers and keep them returning for more.
The GetResponse platform includes the tools you need to build an effective marketing strategy, including landing pages, lead capture forms, surveys, and social media integration. You can even use their powerful lead management tools to quickly analyze sales data and decide how best to market your business.
GetResponse comes with affordable plans, and for any mid and large companies opting for custom pricing, they should contact a salesperson.
- Free Plan. With few features, you can use the plan to manage less than 500 contacts.
- Email marketing plan. Billed for $15.58 per month comes with basic features for new businesses.
- Marketing automation plans. The plan is billed for $48.38 per month. You can customize the number of contacts since the pricing is limited to 1,000 contacts only.
- E-commerce marketing plan. The plan is to grow businesses in different regions. It is billed for $97.58 monthly and has more advanced features than any other.
Customers are delighted by the ability to modify the number of contacts. The features are more advanced, and they are provided with 24/7 customer support.
