Trusted Real Estate Brands
Real estate is a massive industry in the USA and worldwide. There are countless real estate brands in the industry, which means there are even more brands that you can choose from when selecting a realtor. Without realtors and transactional attorneys, buying and selling real estate would be more complicated. Many people have realized that big-name real estate brands aren’t the only options for finding a great commercial property or selling your property reasonably. Small businesses are popping up across the country and taking back their market share. Buyers are looking for more individualized attention, and sellers are tired of giving away so much of their profit to corporate chains.
The Benefits Of A Popular Real Estate Brand
Real estate can be one of the most profitable investments, but it comes with its fair share of risks. Protect yourself against some of these risks by doing your homework and making sure you are working with a reputable real estate brand. The right brand can be a massive boon to your small businesses, giving them credibility without the high cost of an extensive marketing campaign. This article will discuss the most popular real estate brands that dominate the industry and how they deliver their services. Let’s get started.
Commercial real estate is a very lucrative industry in America. Many brands have distinguished themselves by providing quality services to consumers. These brands have a good track record of helping their customers sell or acquire commercial properties. Below are some benefits they come along with.
Real Estate Brands Provide The Latest Trends In The Market
A solid brokerage firm will know the most current trends in commercial real estate and be able to help you pinpoint areas with hot commodities quickly. They’ll also be able to help you find those hidden gems that other investors may not have discovered yet.
RE/MAX is a global real estate network of franchisee-owned and -operated offices and affiliated independent professionals. Founded in Denver, Colorado, in 1973 by David Liniger and Gail Liniger, it has grown from a single office into one leading international real estate organization. With over 100,000 sales associates working in 6,800 offices, the company operates globally in more than 100 countries. For the past seven years, RE/MAX has ranked as the most productive real estate brand in the United States. Their agents have an average sales volume of $1 million in the U.S. alone compared to other real estate agents and brokers.
Despite being a large brand with many different local offices, RE/MAX has managed to keep its reputation for excellence intact. The company’s brokers have access to the latest technology, including an award-winning app and virtual reality tools. It can reach a broad audience of buyers through its website, one of the most visited real estate sites.
What makes RE/MAX special? They offer a high level of service and support to their agents, plus an impressive array of commercial services. Here are just a few of the commercial services they offer:
- Commercial Investments
- Acquisition and Disposition
- Corporate Advisory
- Development
- Consulting and Advisory Services
RE/MAX offers many services to their clients like buying and selling of property, luxury property buying and selling, mortgage services, etc. Areas they have immensely specialized in are:
- Office
- Industrial
- Retail
- Land
- Hospitality
- Brokerage
- Real Estate Owned
Reviews on RE/MAX highlight the fantastic team of workers. Agents are delighted with the good interactions they have had with their coworkers.
Ability To Track And Measure Results
With a well-established real estate brand, it’s possible to measure how many leads you are receiving and where they are coming from. You can also track your conversion rate and determine which marketing strategies work best for your business.
Ability To Offer Better Service
A great real estate brand has a lot of resources, which means that its agents have access to more information than most other agents. Because of this, they can offer better service than smaller or independent agents who don’t have access to these resources. They have better training in support and may even have access to better tools that make it easier to do their jobs well.
Coldwell Banker is a full-service real estate franchise with over 3,000 independently owned and operated franchised broker offices worldwide in 49 countries and territories. The company was founded by Colbert Coldwell, whom Arthur Banker later joined. Together they built Coldwell Banker into one of the most respected real estate brands. As the oldest and largest national real estate company in America, Coldwell Banker has been around since 1906. The company places a strong emphasis on training its agents, resulting in many property transactions each year, around 750,000. It also has a solid online presence. It was one of the first companies to provide consumers with an online home search tool.
They handle leasing, acquisition, disposition, structured finance, and managing all property types. Their long-standing reputation is built on trust, integrity, community involvement, and excellent customer service.
Coldwell Banker commercial offers services for sellers, buyers, and developers on a wide range of property types, including:
- Office
- Retail
- Ranch or Farm
- Land
- Hospitality
- Industrial
Coldwell Banker agents are experienced professionals who provide their clients with the best service and support. They are experts on local neighborhoods and understand housing trends. So, they can guide you through your acquisition or disposition from start to finish with confidence. When you work with a Coldwell Banker agent, you can ensure that your home purchase or sale is in good hands.
Customers appreciate their friendly, welcoming brokers who give potential homebuyers confidence in their expertise.
More Marketing Exposure
More marketing exposure means having more potential buyers and sellers looking at your home. It’s the main reason sellers choose to work with popular Real Estate brands. A successful Real Estate brand will have the largest network of clients looking to buy or sell homes. So, they will get more people into your house when selling than an unbranded agent.
An Extensive Database Of Clients
Suppose you are serious about selling and want to sell quickly. A prominent Real Estate brand can access its database of potential buyers to find the right buyer for your home, often without putting it on the market. This type of sale is called a pocket listing, and it is only available to the top branded agents in each area. In that case, this is an important service that only a sizeable real estate brand can offer you.
Advanced Technology
A famous real estate brand has a massive advantage over local brands; they have the resources to invest in technology and advertising. The benefit also lies in trust and reputation. A person looking to buy or sell a house will go with a brand they can trust. Popular brands build this trust by delivering results, helping people buy and sell homes quickly, using advanced technology.
Global Reach
Most leading brands are multinational and have operations in multiple locations. So, working with an agent from one of these companies is a good option for those who want to buy or rent properties in other cities or countries. The best real estate brands have a dedicated section on their websites that allows users to search for properties in other countries. In addition, you can also get access to several online tools and resources to help you with your global property search.
Sotheby’s International Realty is a luxury real estate brand that has been synonymous with the world’s most distinctive properties since 1976. With a network of more than 23,000 independent sales associates in approximately 990 offices located in 72 countries and territories worldwide, Sotheby’s International Realty provides regional expertise and local connections in all of the world’s major markets.
Sotheby’s International Realty provides services to homebuyers and sellers in metropolitan and resort markets worldwide. The company is a subsidiary of Realogy Holdings Corp., the world’s leading real estate services provider. In 2020, the company recorded $150 billion in annual sales, which is nothing short of amazing. In 2021, the company recorded $120 billion for all sales this year. Sotheby’s International Realty does not only deal with residential properties but also commercial properties as well.
The company provides a full range of commercial real estate brokerage services through Sotheby’s International Realty Commercial Services division. These services include:
- Property Search and Evaluation
- Acquisition and Disposition
- Seller and Buyer Representation
- Research and Consulting
- Property Management
- Development Consulting
The company is known for its advanced technology and marketing expertise which attracts a global audience of consumers to each property they represent. It is easy to showcase your property to millions of potential buyers globally. The firm’s agents sell all types of commercial properties:
- Retail spaces
- Industrial facilities
- Mixed-use
- Vacant land
The agency’s marketing and management teams are terrific. The sales associates are receptive to feedback and are willing to learn and grow.
Better Sales Personnel
A strong brand also helps attract better sales personnel. Employees want to work for a successful company and feel valued by management. When they see an established culture of professionalism, they want to be part of the team even more. Better sales personnel means less turnover in your office, saving time and money.
Popular Real Estate Brands
A handful of real estate brands are highly successful and popular in the USA. These companies have an excellent reputation for their customer service, and they are often considered trustworthy. Suppose you are looking for information on a real estate company that can help you grow in your small business. In that case, we strongly recommend you choose from this list. The following brands are reliable, but they also offer a wide range of services so that you can choose the one that’s right for you.
- Keller Williams RealtyRE/MAX
- Coldwell Banker
- Century 21
- Sotheby’s International Realty
- eXp Realty
- Berkshire Hathaway HomeServices
- Redfin
- ERA
Bottom Line
These real estate brands are popular because they operate at a high level of professionalism. These professionals are constantly looking for ways to connect with their clients to improve their experience. However, each real estate brand will take a different approach to the same goal. So, if you are searching for a particular real estate brand, remember that knowing your desired choice is half the battle.
Keller Williams Realty | Real Estate Brand
Keller Williams, Inc. is a real estate agency headquartered in Austin, Texas that sells property through offices in the United States, Canada, and other regions. It is the number one franchise in the United States by sales volume, ranking number one in agents and units sold in 2021. Founded in 1983 by Gary Keller and Joe Williams, the company has grown exponentially. It continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders. The company began franchising in 1991 and currently operates in over 800 market centers across the globe with more than 112,000 brokers. In 2009, Keller Williams made a strategic decision to move its headquarters from Austin to a new location so it could accommodate additional growth.
Its agents focus on building their careers and improving their professional expertise through training, sales support, and technology. The firm wants to help its agents achieve their goals by providing them with access to the latest tools and resources. Agents can also leverage the company’s technology platform for free.
Through its commercial division, the firm offers commercial services to buyers, sellers, renters, and investors. They provide commercial services such as:
- Land and Development
- Hospitality
- Office services
- Retail services
- Industrial services
They also provide real estate services to specific industries, including Manufactured Housing, Healthcare, and Government Services.
The company also provides specialized agents in commercial real estate properties such as:
- Land
- Office
- Industrial
- Retail
- Sports
- Health care
- Agricultural
- Multifamily
- Special Purpose
- Hospitality
- Business Opportunities
Keller Williams offers unique training opportunities to its agents and its innovative technology. The company also has a variety of training opportunities, including online courses and seminars. Keller Williams is also known for its extensive network and strong reputation in the industry.
Clients complimented their excellent training. The people are so fun and friendly, the environment is relaxed, and the training is top-notch.
Redfin is a Seattle-based real estate brokerage that combines full-service agents with modern technology to make buying or selling real estate faster, easier, and more efficient. It is known for its user-friendly website, which offers properties listed on the Multiple Listing Service (MLS) and those listed by Redfin. The online database includes much information about listings, such as price history and estimated value. The company was founded in 2004 as an online broker that used a team approach to help buyers and sellers navigate the real estate marketplace. It expanded into sales in 2006; it offers brokerage services for homebuyers and sellers and mortgage and title services.
Redfin went public in July 2017. The company reported revenue of $886 million in 2020, up from $780 million in 2019. It is up to date on the most recent trends and has been able to thrive during the pandemic. Redfin has been around since 2004, and they’re one of the few prominent real estate brands that have survived the test of time. They have a reputation for being ahead of trends and constantly innovating new tools for their agents and customers.
Redfin provides traditional broker services within a technology-based lower-cost business model. It offers real estate search tools and agent matching tools. These include listing home sales and purchases, home valuation tools, mortgage financing, production, and 3D virtual tours.
Redfin is an electronic real estate marketplace for home buyers, sellers, and renters. Land for sale is also one of the commercial property types.
The interface is also highly intuitive, and most users find navigating the site relatively easily. When it comes to customer service, Redfin’s agents are reportedly knowledgeable and easy to reach.
Century 21 is the most popular real estate brand in the U.S., with a property paper in almost every city. Arthur E. Bartlett founded century 21 in 1971; the company has grown to more than 14,000 offices worldwide. The company has a good reputation for its training and resources for agents. It’s one of the few franchises with a global presence, and it’s consistently ranked as one of the top-performing companies in the U.S.
Century 21 has a global network of more than 147,000 agents. When it comes to buying or selling real estate, the agents understand that it’s all about you. Century 21 is well-known for its e-marketing prowess, receiving numerous awards for innovative digital technology solutions that enrich the client experience. The company heavily invests in digital technologies that enable consumers to access information about homes for sale anywhere, anytime, and make informed decisions about purchasing or selling their homes.
The company offers a full range of commercial real estate brokerage services for occupiers, owners, and investors worldwide. Their comprehensive service platform includes:
- Leasing
- Sales and acquisitions
- Debt and structured finance
- Corporate finance and investment banking
- Corporate services
- Property management
- Facilities management
- Consulting and appraisal services
The brand focuses on the residential real estate market. Still, they also have a commercial division that focuses on small businesses. Their property types include:
- Office
- Mixed-Use
- Special purpose
- Retail
- Land
- Industrial
- Hospitality
Employees praise the company’s culture and describe a supportive management team that is always willing to provide training and advice. There is also a wide variety of job opportunities available, including sales, marketing, and administrative positions.
Exp Realty is one of the fastest-growing real estate brands in the country today. Founded in 2009, it is one of the most innovative companies to enter the real estate industry in recent years. With over 50,000 agents across 50 states and Canada, eXp Realty combines a full-service, traditional real estate brokerage with cutting-edge technology and a full-service cloud-based platform to create an unprecedented opportunity for agents and brokers.
In 2020 eXp Realty announced its earnings of $36 billion in sales volume. In addition, eXp Realty had operating revenue of $3.6 billion in 2021, up by roughly 110% over the previous year. It makes eXp Realty one of the fastest-growing brands in real estate history. It provides access to collaborative tools, training, and socialization for real estate brokers and agents through its 3-D, fully-immersive, cloud office environment.
Exp Realty is a full-service, cloud-based commercial brokerage services company. It provides 24/7 access to collaborative tools, training, and socialization for real estate brokers and agents through its 3-D, fully-immersive, cloud office environment. Some commercial services include:
- Business Brokerage
- Training in real estate
- Acquisitions and Mergers
- Industrial services
- Office services
At eXp Realty, agents can handle a full spectrum of property types. They have the expertise and tools to help you buy or sell their properties, regardless of the kind of property you have. The following is a list of the different property types they specialize in:
- Retail
- Land
- Hospitality
- Unique Properties (including medical and self-storage)
- Industrial
Agents can receive assistance from their mentors and other agents within the office. The company also provides training opportunities to help improve skills and expand the knowledge base.
Berkshire Hathaway HomeServices is a brand-new real estate brokerage network built for a new era in commercial real estate. Among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, the brand brings a definitive mark of trust, integrity, stability, and longevity to the real estate market. Berkshire Hathaway HomeServices is a joint venture based in Irvine, California. HomeServices of America, Inc., is a majority owner. HomeServices of America is a subsidiary of the hugely successful Berkshire Hathaway Incorporated. The company is among the largest real estate franchises in the United States, with over 1,330 brokerage offices. In 2021, Berkshire Hathaway HomeServices closed 15,745 units totaling $9.3 billion in real estate sales. That’s an increase of 2.2 billion from 2020.
Berkshire Hathaway HomeServices is proud to be one of the few organizations entrusted to use the world-renowned Berkshire Hathaway name. As part of one of the world’s most respected corporations, Berkshire Hathaway HomeServices embodies strength, stability, innovation, and inspiration.
One of the most recognizable names in real estate marketing, Berkshire Hathaway HomeServices offers several commercial services, including the disposition and acquisition of properties. The company also helps clients with property management, capital markets transactions, and other related services.
Berkshire Hathaway HomeServices is always working on the best solution for its clients when it comes to commercial property. From office buildings to medical centers, hotels, and retail stores.
Reviews highlight how agents are satisfied with full access to the company’s state-of-the-art resources and technology. Its website is particularly robust, offering a sleek and easy-to-use interface that makes finding homes a breeze.
