How To Open A Tanning Salon – Tanning Studio Business

Look Good, Feel Good, Earn A Living

For more than 80 years, millions of people have chosen to tan in the comfort of a commercial or stand-alone sunbed salon. There has been significant growth in the number of Americans who visit tanning salons. This can be attributed to the fact that there are more tanning salons across the country. A tanning salon is where people can be exposed to ultraviolet light in comfort, making it a lucrative venture. But, if you want to start your own tanning salon and get into this field, you must do things right. Many businesses fail when they try their hands at something new, but you don’t have to be one of them. A tanning salon can be lucrative as many people love getting that healthy, athletic glow. Although tanning has never quite been a year-round, summertime fad, many people still enjoy visiting their local tanning salon in the winter when they’re craving that sun-kissed complexion. A tanning salon with high visibility, affordable prices, and knowledgeable staff can attract clients from around its neighborhood and neighboring towns. It requires careful consideration of several factors.

Pretty Lady At The Salon On Massage Table

Tanning Salon Business

Opening a tanning salon will take a lot of hard work and dedication. You have to spend a large amount of money upfront, and it takes months for the business to make a profit. Before opening your doors, there is so much to do that it can be hard to decide where to start. You’ll be working with the public, which means you must know how to treat every customer with respect and courtesy. How do you get started? What do you need to know?

The tanning salon business provides services to customers who want to look better and feel better about themselves. Tanning salons are well suited for part-time or full-time entrepreneurs who want to be their own bosses. The hours are flexible, and there is no need for a significant investment to start this business. A tanning salon is a great business idea because of the high demand for tanning services, especially in winter.

You’ll need to ensure you have the proper education and skills to run a tanning bed salon. You’ll need to be certified in CPR, first aid, and advanced life support. You’ll also need to know how to use a tester machine to check customers’ skin tones before using the beds. You’ll also need basic computer skills to keep up with the books and manage the business.

Many people think they can just learn these skills independently, but it’s not as simple as that. If you want to succeed in this industry, you need proper training and certification from an accredited school. You should attend college, get a better knowledge of cosmetology, and acquire the skills to run the machines.

Here is a list of colleges you should attend and acquire the knowledge and skills on tanning.

List of Best Online Courses

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Conduct Market Research On Tanning Business

Conducting market research is one of the best ways to ensure success once you open your business. It will help you determine if there is demand for your business in the area and how much competition you will face. You also need to know what features your salon should have and how much it will cost to set up.

The first step in conducting market research is to find out if there are enough customers in the area for you to make money. Look at other tanning salons in the vicinity, including currently open ones and those that have closed. Find out what kind of services they offer, their prices, and whether or not they are profitable.

Next, look at demographics and population figures for the community where you plan on opening your business. The more people there are in an area, the more potential customers for your salon. Also, consider how many people live within five miles of your location. When they walk down the street, they will likely visit your shop instead of another one farther away from them.

You should conduct market research before you open a tanning salon. You will be able to make informed decisions about which strategies will help you achieve your goals and allow you to meet the needs of customers.

Market Research Tools For Tanning Studios

If you want to ensure that your business is profitable, it’s crucial to understand how much money people are willing to pay for tanning services. The cost of tanning varies from place to place, so you need to determine what other salons are charging in your area before setting prices. Since you have diversified your services, it will be easy to charge for each reasonably.

Here are some market research tools you might use to get the most out of your research.

Tanning Studio Business Plan

A good business plan is key to successfully running a business. It’s a snapshot of your business’s mission, goals, and strategies. The tanning salon business plan will help you get a feel for the size of the market for tanning salons in your area. It enables you to determine the feasibility of how much money you can make and plan for future growth and expansion. It allows you to organize your thoughts and set priorities. It also allows you to communicate your vision for your enterprise and how you intend to achieve it. When creating a tanning business plan, cover the following:-

  • What’s the purpose of your business and the reason you started it?
  • How will you keep your customers happy and returning for more?
  • How will you run the day-to-day operations of your company, including pricing, inventory management, staffing needs, etc.?
  • How much time do you have available? 
  • How much money do you need to get started?
  • Where will you locate your tanning studio?
  • What equipment do you need for your operation?
  • How will you charge for your services?
  • What are the ongoing costs in your business?
  • How many employees do you require?
  • What POS equipment is necessary to run your business?
  • What name would you wish to call your business?
  • Which market are you targeting?

Here is some business plan software to enhance your planning.

Here are some business templates for business planning.

Tanning Salon Business License

In the United States, tanning salon businesses must obtain a business license. A tanning salon license is required for each location, and you must renew the license annually. The cost of a tanning salon business license depends on the state or locality where you plan to operate. 

The price may differ depending on opening a new location or adding an existing site to your current business. You can expect to pay between $100 and $200 for a new place, while adding an existing location will cost between $50 and $100, depending on the state where you operate.

You can get your tanning salon business license by applying for new permits or renewals at the Chamber of Commerce. To get started, make sure you have all of the necessary supporting documents ready so that they can process your application as quickly as possible.

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Here are some sites to help you with licensing forms or help.

Financial Plan For Your Tanning Business

The first step to starting a tanning business is to have a sound financial plan. It will help you decide how much money you will need to start your business and what kind of equipment and supplies you need. 

  • How much capital do you need to get started with your business? 
  • How much money will you need to run it daily? What sources can you use for financing? 
  • Are there any grants available for small businesses like yours? 

Do not forget about equipment costs such as computers and phones, office furniture, and supplies.

You should also ensure that you have enough room in your home or office for all the equipment, supplies, and people working in the tanning salon. You will also want to ensure enough parking space for customers entering your salon. Here are some expenses you might incur. 

  • Insurance premiums.
  • Business licenses, permits, and fees. 
  • Rent or mortgage payments for your salon location.

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If you already have a business, you may want to consider adding tanning beds as an additional service to meet customer demand. It’s also possible that you are looking at this business as a way to supplement your income or perhaps even start a second career. Whatever the reason, it is crucial to know how much it will cost before launching this venture.

You’ll need to apply for this loan through a lender such as a bank or credit union, and they’ll consider factors like your credit history and income when deciding. The application process can take several weeks or even months, so starting early is essential. Consider other funding options too. 

Here are the funding options you should prefer when opening a tanning salon business.

Government Funding

SBA loans. The Small Business Administration provides loans to start-up businesses to help them acquire working capital, build facilities and acquire inventory. The SBA also offers grants to help owners pay for rent, marketing, and other expenses related to starting a business.

Massage Therapy On Tanned Legs

Top Tanning Salon Franchise in the USA

There are dozens of companies that offer tanning services and products. Many of these companies also provide other related services, such as facials, massage therapy, and waxing. Here are some of the best companies in the tanning business. 

Natura Sugaring Melt & Wax SPA

This company was founded in 2010, specializing in a patented system of spray tanning technology to achieve a natural-looking tan with no streaks or orange tint. It’s among the world’s largest professional tanning salon franchises with salons across North America and is expanding into other countries. The company requires an initial investment of $172,000 to support your franchise. 

Tan Republic

Founded in 2005, Tan Republic has grown into one of the leading brands in indoor tanning. The company is known for its innovative technology and high-quality customer service. If you want to own your own business but still enjoy the support of a larger corporation, Tan Republic is the way to go. You are required to provide an initial investment of $96,000.

South Beach Tanning Company

The South Beach Tanning Company is a tanning salon franchise opportunity that has been in business since 2003. They offer various services, including spray tanning, airbrush tanning, tanning beds, and salon services such as manicures and pedicures. The company has grown to different locations across the U.S., with plans to expand further. For entrepreneurs who need to open a new franchise, the company requires an initial investment of $164,000

Planet Beach Franchising Corp.

Planet Beach is a spray tanning salon franchise concept that offers services, including tanning, waxing, and nail care. The Planet Beach franchise opportunity is open to entrepreneurs with experience owning or operating a business or franchise. The company requires that potential franchisees have over $100,000 in liquid assets to invest in their business.

Open A Business Account 

If you are new to the business world, you may not know the importance of a business account. A business account is an account that allows you to pay for services and products with your credit card. This is different from a personal account which will enable you to pay for things with your own money.

The benefit of a business account is that it is much easier to track expenses and income when they are all in one place. A personal account can be used for personal and business expenses, making it difficult to separate them correctly. When everything is in one place, it makes it easy to track what needs to be paid and when.

Another benefit of a business account is that many businesses advertise their cards as part of their advertising strategy. It helps promote your brand while also giving customers a reason to use them over other brands. When you offer discounts or promotions when customers use their cards, you can help increase sales and customer loyalty at little or no extra cost to yourself.

Incorporating Your Tanning Business

Incorporating a tanning salon business is the next step in legalizing your business. A corporation is an independent legal entity with its tax ID number and can own real estate or inventory assets. It also has liability protection for shareholders, but it takes more work to set up than an LLC.

Incorporating a tanning salon business involves:

  • Filing Articles of Incorporation with your state’s secretary of state office.
  • Paying a fee.
  • Getting an EIN for your corporation.

The state will require you to submit some basic information about yourself and the company’s officers before issuing the certificate of incorporation. It includes how much capital you’ll need to raise from investors and whether any shareholders will be foreign citizens or businesses.

Once your corporation is formed, you’ll have to register it with the IRS so it can receive its employer identification number (EIN). You’ll also have to file annual reports with your state’s secretary of state office unless you’re automatically exempt from doing so under certain conditions.

Check out these companies which might help you with your LLC.

Some government links to help you in your LLC decisions.

IRS Website

The Internal Revenue Service (IRS) website is a great place to find information about business tax deductions and other tax issues. The IRS website also offers a lot of valuable resources for small businesses.

Top Inside Of Tanning Booth

Do You Need Insurance Coverage For Your Tanning Salon Studio?

You’ve opened a tanning salon, and now you have to consider what insurance coverage you will need. The most common reason is to protect your assets and your business. While it would be ideal if nothing ever went wrong in your business, the reality is that there will be mishaps, accidents, and other types of unforeseen events that can affect your business.

If you own a tanning salon studio, you have plenty of high-tech equipment, such as computers and expensive tanning beds. You also probably have employees who work for you and customers who visit regularly. You need to have the right insurance policy in place if something happens. Your business will not suffer financially due to these incidents.

Here are some insurance companies you should consider getting insurance coverage from.

Should You Buy an Existing Tanning Salon Studio or Build a New One?

There are many considerations to consider when buying and building a tanning salon. The first consideration is location. You need to find a site that has good foot traffic and visibility. The next consideration is the size of the property you would prefer. This will depend on how many beds you want in your salon and what type of beds you want to offer. Once all these factors are figured out, you can decide whether or not it would be beneficial to buy an existing tanning salon or build one from scratch.

If you wish to buy an existing business, consider the following sites.

Location For Your Tanning Salon Studio 

When choosing an area for your business, look at the local demographics. You need to know who the people are in your market area, what they look like, how old they are, and how much money they make on average. If there are already several tanning salons in your area, you might consider opening your salon elsewhere in town. 

You should also consider where your target audience lives and works. If there is a lot of traffic from young people going through school or college, then maybe this would be an ideal location for you because it would be easy for them to stop by during their busy schedules. Maybe there’s an office complex nearby where many people spend time during lunch break or after work.

Here are some commercial real estate sites you should prefer for a small property.

What Services Should You Offer And How Should You Charge Them?

Will you be a full-service salon or focus on one specific beauty area? When you’re starting, it’s best to offer a limited range of services. Once you’ve built up a regular customer base and gained experience with different tanning equipment, you can consider expanding your offerings. You should offer at least the following services:

  • Tanning beds. Tanning beds allow customers to receive UV exposure from within a private room. The most common types are stand-up booths and lay-down beds.
  • Spray tanning systems. Spray tanning systems allow customers to spray themselves with an aerosolized solution that contains DHA (dihydroxyacetone).
  • Airbrush Tanning. Airbrush tanning is one of the most popular options for people who want to get tanned without sitting in a booth or spending time in the sun.
  • Sunless Tanning. Sunless tanning uses a unique product that contains dihydroxyacetone (DHA) as its active ingredient.

Diversifying your services early on is essential so you don’t get pigeonholed into being just a spray tanner. You can offer a lot more than spray tans; if you do it right, you’ll be able to charge more for those services. You’ll also want to consider what services will bring in the most money for you. Some salons have successfully offered other services like waxing, facials, and spray tans. Other salons stick with one service, do it well, and charge accordingly.

  • Manicures and pedicures. It’s one of the most accessible services for beginners because there’s less risk involved for customers than other treatments like facials or microdermabrasion.
  • Therapeutic hand and foot massage. A great way to keep customers coming back, this service offers relaxation and comfort after long days at work or school. 
  • Hair. You may have heard of spray tans or fake bake, but have you ever heard of faux halo? This new trend in hair coloring allows stylists to cover gray hair with highlights and lowlights without having to bleach or color the entire head of hair.
  • Whole-body. Many salons offer full-body waxing services. If you don’t have one already established in your salon, it’s probably not worth starting unless there’s a high demand for it in your area.
  • Face. Having good-looking skin is essential for everyone, even if they don’t want to get a spray tan or other cosmetic treatment. Offer facials, micro-blading, and other skin care services to help your clients maintain their youthful appearance. 
Man Inside Tanning Bed

Tanning Salon Brand Name

The first thing you need to do is develop a name for your tanning salon. Many different factors go into choosing a name for your business. 

  • What does the name say about your business?
  • Is it easy to spell and pronounce?
  • Is it memorable?
  • Does it convey what you do?

A site that might help or inspire you when choosing a tanning salon brand.

Tanning Salon Staffing

The owner of a tanning salon business is responsible for hiring staff and training them to provide the best customer service possible. Successful tanning salon owners know that they can’t do it alone, so they hire people passionate about the industry and have excellent customer service skills.

Employees at a tanning salon must be positive, friendly, and helpful. They should be able to answer any questions that customers may have about the products you offer and how they can use them to improve their appearance and health.

Staff members should also be knowledgeable about the various tanning equipment in your salon, including the beds, bulbs, and other items used for tanning. They should know how to properly operate these machines so that customers do not get burned or experience other problems when using them. You will need:

  • A Manager
  • A Salesperson
  • A Consultant 
  • Clean-up personnel
  • Tanning salon attendants
  • Tanning Salon Associate

Here are staffing agencies you might seek your staff from.

Lady Inside Tanning Bed

Training Your Tanning Salon Staff

The most crucial part of running a tanning salon is training your staff. A well-trained staff is essential to running a successful business. Training your employees will help them learn how to take care of the customers, use the equipment and clean the salon. Training your tanning salon staff will also help them learn customer service skills that they can use in their own lives.

You can train your staff by combining classroom instruction and hands-on experience. You should also provide on-the-job training for new employees or those who need extra help with customer service skills.

Marketing And Promoting Your Tanning Salon Business

Marketing and promoting your tanning salon business is an ongoing process. It’s not something you set up once and forget about. You must keep up with your marketing efforts to keep your customers returning.

  • A good website with relevant information. 
  • Well-trained staff in customer service skills.
  • Social media platforms such as Facebook, Twitter, Instagram, etc.
  • Offer loyalty cards or discount coupons.
  • Advertise on Google with Pay-Per-Click Ads
  • Use content marketing and SEO to generate traffic.
  • Use blog posts on your websites.

Here is some website software to help you create your business website.

Tanning Salon Equipment 

When it comes to tanning, you have a wide array of options. The most common way is by using a tanning bed, but there are also sunless tanning products and spray tans that help you achieve your desired glow. Below is a list of some of the best equipment on the market, from tan beds to booths. 

Tanning Chairs

The best tanning chairs are made to provide the most comfortable and relaxing experience. This allows you to enjoy your tanning session from start to finish without any interruptions or distractions. A good tanning chair will be comfortable, easy to use, durable, and reliable. It should also have features that allow you to customize your tanning experience. 

Tanning Beds 

The best tanning bed is the one that works for you. If you want a quick tan and don’t want to spend much time in the sun, a bed with lower UVB levels may be all you need. If you have sensitive skin, then a bed with high levels of UVA may be your best bet. 

Level 1

Tanning Level 1 is a great way to get a beautiful, healthy, and all-over tan without the risk of burning. The tanning beds offer a low level of UV rays that are safe for your skin. This level is ideal for those who have never tanned before or if you don’t want to wear sunscreen but still want to get a little color on your face and body. It’s the best tanning bed overall. 

Level 2

For those looking for a deeper, darker tan? Tanning Level 2 will give you just that. You may experience some mild burning while tanning at this level, but it’s nothing that won’t go away after 10-15 minutes. If you want an even darker tan, we recommend staying at this level for 2-3 sessions before moving up to Level 3.

Level 3

If you love having deep bronze skin, this is the level for you! Tanning Level 3 will give you the darkest tan possible without causing any adverse reactions in your body. We recommend staying at this level for 2-3 sessions if you want an even darker tan.

Level 4

It’s the darkest base tanner in the lineup and provides maximum coverage and depth in one application. It’s great for those who want darker results than what Levels 1-3 provides but don’t want to spend hours getting their desired color.

Here are some of the best companies where you can shop.

Tanning Booths

Tanning booths are a great way to get a beautiful tan in the comfort of your own home. If you have never used one before, here is what you need to know to ensure you get the most out of your experience. Tanning booths use UV light to produce vitamin D in your body. The same process that causes sunburn also produces vitamin D, which helps your body absorb calcium and strengthen bones. 

The UV light used in tanning beds is similar to the sun’s rays, but it is filtered through special screens so that customers don’t get burned. 

Here are some different types of tanning booths.

Salon Staff Member

Tanning Lights Bulbs 

The best tanning light bulbs are the ones that last longer, produce more light, and don’t cost too much. They are very versatile and provide enough light for most body parts. The most popular bulbs in tanning salons are T5 fluorescent bulbs.

Another type of bulb is a UVB bulb. This bulb produces UVA and UVB rays, which help you get a darker tan faster than using only UVA bulbs. There are many different brands of tanning lamps, but some of the most popular brands include Philips, Osram Sylvania, and GE Lighting. You can also buy other brands online or in your local hardware store.

Tanning Spray Guns 

These spray guns are used for spraying the tanning solution onto the leather or skin. The best spray guns have a good quality spray pattern, and they are effortless to use. The different types of spray guns are as follows. 

Here are the best spray guns.

Tanning Equipment Short List

Tanning salon equipment is a must for any tanning salon. The right equipment can ensure that your business stays open and running smoothly. Here are some of the most common tanning salon equipment:

  • Tanning beds.
  • Suntan lotions and oils.
  • Tanning spray booths. 
  • Tanning lotion dispenser.
  • UV lights Bulbs.
  • Fans.
  • Tanning Aromatherapy
  • Tanning Carts & Trolleys
  • Tanning LED Kiosk Display
  • Tanning Mobile System Packages

Tanning Salon Point Of Sale 

Tanning salon’s point-of-sale software is a great way to streamline your entire business, from taking payments to tracking inventory. By using a computerized system, you can keep all of your data in one place and have complete control over it. This means that you can see what you’re selling and how much money you’re making. It also makes it much easier to track customer information, including their preferences and purchases.

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